We are currently transitioning to the new Socitm website. During this transition, you may have been inadvertently directed here. You can use the URL below to access the new website.
Socitm Insight Briefing Issue 22 - Customer access strategy: overcoming two potential barriers
Produced by: Socitm Insight
Most now realise the importance of self-service, some accept the case for a customer access strategy to help make it happen, but how many are really dealing with the two barriers that might stop shifting customers to cheaper channels?
Last modified: 17th September 2012
Socitm Insight Briefing Issue 22 - September 2010 (49.51 KB PDF)