Socitm Insight Briefing Issue 19 - Customer insight: redesigning services around customer needs

Produced by: Socitm Insight

Type: Briefings

Long-term demographics and government plans to slash the deficit demand a drastic realignment of local public services.

Doing the same things, only more cheaply, is no longer an option. It is time for a complete redesign of services - enabled by technology, but driven by a better understanding of what customers want

Last modified: 17th September 2012