What all council chief executives must ask about their website

Produced by: Socitm Insight

Type: Briefings

Despite what people might say when asked, most interactions with local councils are now made online. So you really need to get it right. We have identified ten things that council chief executives should ask about their website.

The top three are:

• How much do failed website visits cost your council?
• What proportion of council enquiries now come in via your website?
• What are the top tasks that people want to carry out on your website?

Answers to these, and the rest of the ten questions are available in a 4pp briefing written for chief executives. A longer, 12pp version is also available.

These items, which draw on findings from the Better connected 2010 report and the Website Takeup Service, are available only to employees of organisations subscribing to Socitm Insight who are registered on this website.

The 4pp version of the report is available to non-subscribers who buy a copy of Better connected 2010.

A one day event called Learning from Better connected 2010 will take place on May 18 in Manchester. Aimed at web managers and others with responsibility for websites, this will cover best practice emerging from Better connected and the Website Takeup service.

Last modified: 19th April 2010